Digital Marketing Fundamentals
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Digital Marketing Fundamentals

What is digital marketing? Digital marketing is about using the web, mobile phones and other digital technologies to communicate a message about your brand to the people who are most likely to find it interesting or useful. If you’ve ever visited a website for information, booked tickets online, checked the weather on your phone or…

What is Strategic Planning?
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What is Strategic Planning?

Taking on strategic challenges can be intimidating at the best of times. But in today’s complex business environment where international competition and technological innovation are upturning the apple cart, the stakes for strategy management are even higher than usual. What makes strategic challenges so daunting is their inherent tendency to grapple with the unknown: it’s…